| 000 | 00955nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9783642042133 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 | 0 |
_aIngredient branding : making the invisible visible _cby Philip Kotler and Waldemar Pfoertsch |
|
| 260 |
_aNew York: _bSpringer Private Limited _c2010 |
||
| 300 |
_axx, 393p., bib. _c24 cm x 16 cm |
||
| 365 |
_aINR _b2840 |
||
| 650 | _abrand name products | ||
| 650 | _abranding | ||
| 650 | _abranding ingredients | ||
| 650 | _acase studies | ||
| 650 | _aingredient branding | ||
| 650 | _amanaging ingredient brands | ||
| 650 | _amarkenpolitik swd | ||
| 650 | _amarketing | ||
| 650 | _ameasuring the performance of inbrands | ||
| 650 | _aproduktimage swd | ||
| 650 | _asuccess stories | ||
| 700 | _aPfoertsch, Waldemar | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c12407 _d12407 |
||