000			00890nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0256096899
041			_aeng
082			_a659.1 _bQUE
100			_aQuelch, John A.
245		0	_aCases in advertising and promotion management _cby John A. Quelch and Paul W. Farris
250			_a3rd ed.
260			_aIllinois: _bIrwin _c1991
300			_axiii, 908p., ind. _c24 cm x 19 cm
365			_a _b
650			_aadvertising
650			_abranding
650			_abudgeting
650			_acases
650			_acommunications
650			_acopy testing
650			_amarketing
650			_amedia
650			_aPOP
650			_apositioning
650			_apromotion
650			_asocial ethics
650			_astrategy
700			_aFarris, Paul W.
942			_2Dewey Decimal Classification _cBK
999			_c1243 _d1243