000			00991nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0256108293
041			_aeng
082			_a658.83 _bDIL
100			_aDillon, William R.
245		0	_aMarketing research in a marketing environment _cby William R. Dillon, Thomas J. Maddem and Neil H. Firtle
250			_a3rd ed.
260			_aNew York: _bIrwin/Mcgraw-Hill, Inc. _c1997
300			_axxii, 760p., app., glos., ind. _c24 cm x 19 cm
365			_aINR _b696.5
650			_aacquiring data
650			_aapplications
650			_adata processing and analysis
650			_amarketing research environment
650			_ameasurement
650			_aquestionnaire design
650			_areport preparation and ethical issues
650			_asampling theory and practices
650			_ascaling
700			_aFirtle, Neil H.
700			_aMadden, Thoams J.
942			_2Dewey Decimal Classification _cBK
999			_c1245 _d1245