000 01385nam a2200469Ia 4500
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020 _a9788120312384
041 _aeng
082 _a658.84
_bONK
100 _aOnkvisit, Sak
245 0 _aInternational marketing : analysis and strategy
_cby Sak Onkvisit and John J. Shaw
250 _a3rd ed.
260 _aNew Jersey:
_bPrentice-Hall Inc
_c1998
300 _axviii, 750p., ind.
_c25 cm x 20 cm
365 _aINR
_b295
650 _aadvertising
650 _acase
650 _aconsumer behaviour
650 _aculture
650 _acurrencies and foreign exchange
650 _adistribution
650 _aeconomic development
650 _aexport marketing
650 _afinancing
650 _aforeign market entry strategies
650 _ainternational marketing decisions
650 _alegal
650 _amanagement
650 _amarket analysisx
650 _amarketing barriers
650 _amoney markets
650 _aphysical distribution and documentation
650 _aplaning for international marketing
650 _apricing strategies
650 _apromotion strategies
650 _atrade distortions
650 _atrade theories
650 _aworld market environment
700 _aShaw, John J.
942 _2Dewey Decimal Classification
_cBK
999 _c12452
_d12452