000			01181nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0256136963
041			_aeng
082			_a659.1 _bBEL
100			_aBelch, George E.
245		0	_aIntroduction to advertising and promotion : an integrated marketing communications perspective _cby George E. Belch and Michael A. Belch
250			_a3rd ed.
260			_aChicago: _bRichard D. Irwin, Inc. _c1995
300			_axxii, 762p., glos., ind. _c28 cm x 22 cm
365			_aINR _b1464.59
650			_aanalysing communications process
650			_abusiness-to-business communications
650			_acontrol
650			_aeconomic aspects
650			_aethical
650			_aevaluation
650			_ainternational advertising
650			_amarketing communications program
650			_amonitoring
650			_apromotion in marketing
650			_apromotion program situation analysis
650			_apromotional program
650			_aregulation
650			_arole of advertising
650			_asocial
700			_aBelch, Michael A.
942			_2Dewey Decimal Classification _cBK
999			_c1247 _d1247