000			00980nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788120332850
041			_aeng
082			_a658.812 _bMUK
100			_aMukerjee, Kaushik
245		0	_aCustomer relationship management : a strategic approach to marketing _cby Kaushik Mukerjee foreword by Jagdish N. Sheth
260			_aNew Delhi: _bPrentice-Hall of India Private Limited _c2007
300			_axix, 170p., ind. _c24 cm x 18 cm
365			_aINR _b175
650			_acase study
650			_achaning nature of marketing and customer service
650			_aCRM
650			_acustomer relationship
650			_acustomer satisfaction
650			_ae CRM
650			_aeconomics of building customer relationship
650			_aguarding against CRM failures
650			_aimplementation
650			_aIT and tools
650			_astrategy
942			_2Dewey Decimal Classification _cBK
999			_c12487 _d12487