| 000 | 00748nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0039105601 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bDRI |
||
| 100 | _aDriver, John C. | ||
| 245 | 0 |
_aAdvertising policy and practice _cby John C. Driver and Gordon R. Foxall |
|
| 260 |
_aEast Sussex: _bHolt, Rinehart and Winston Ltd. _c1984 |
||
| 300 |
_ax, 165p., app., ind. _c25 cm x 18 cm |
||
| 365 |
_aINR _b150 |
||
| 650 | _aadvertising | ||
| 650 | _aadvertising policy | ||
| 650 | _aconsumer behaviour | ||
| 650 | _aeconomics | ||
| 650 | _aproducer behaviour | ||
| 650 | _aregulatory policy | ||
| 700 | _aFoxxall, Gordon R. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c125 _d125 |
||