000 01713nam a2200553Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788120335431
041 _aeng
082 _a658.800926
_bSRI
100 _aSrinivasan, R.
245 0 _aCase studies in marketing : the Indian context
_cby R. Srinivasan
250 _a4th ed.
260 _aNew Delhi:
_bPrentice-Hall of India Pvt., Ltd.
_c2008
300 _axvi, 352p., app.
_c24 cm x 16 cm
365 _aINR
_b295
650 _aAce Designers
650 _aBharat earth Movers Limited (BEML)
650 _aBharat HeavyElectricals Limited (BHEL)
650 _aBPL Colour Television
650 _acafe Coffee Day
650 _acases
650 _aCharter Aviation Services
650 _aCredit Card
650 _aDaimler Chrysler
650 _aEast West Air Lines
650 _aGillette India
650 _aglobal marketing Wipro
650 _agovernment electric factory limited
650 _aHMT
650 _aHMT watch
650 _aHotel Ashok
650 _aHotel Taj
650 _aIDE drip irrigation system
650 _aI-Flex solutions
650 _aIndian garments
650 _aInfosys Technology Limited
650 _aKarnataka State Tourism Development Corporattion (KSTDC)
650 _amarketing
650 _aMysore Sales International Limited
650 _aNamdhari Fresh
650 _aOil Seeds Growers
650 _aretailng , advertising, marketing and merchandising service (RAMMS)
650 _aSAP India
650 _aservices marketing
650 _asterling holiday resorts
650 _aThomas Cook
942 _2Dewey Decimal Classification
_cBK
999 _c12519
_d12519