000			00830nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a025616911x
041			_aeng
082			_a658.802 _bRAN
100			_aRangan, Kasturi V.
245		0	_aBusiness marketing strategy : cases, concepts and applications _cby V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty
260			_aChicago: _bIrwin _c1995
300			_axiv, 850p., ind. _c24 cm x 19 cm
365			_aINR _b1414.23
650			_abusiness-to-business marketing
650			_acase studies
650			_amanaging mature products
650			_amanaging new products
650			_amanaging product market diversity
700			_aMoriarty, Rowland T.
700			_aShapiro, Benson P.
942			_2Dewey Decimal Classification _cBK
999			_c1252 _d1252