000 01010nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788120336339
041 _aeng
082 _a658.8
_bCOU
100 _aCoughlan, Anne T
245 0 _aMarketing Channels
_cby Anne T. Coughlan, Erin Anderson, Louise W. Stern and Adel I. El-Ansary
250 _a7th ed.
260 _aNew Delhi:
_bPHI Pvt. Ltd.
_c2006
300 _axxii, 602p., ind.
_c24 cm x 18 cm
365 _aINR
_b325
650 _achannels analysis
650 _achannels functions
650 _achannels implementation
650 _achannels institutions
650 _achannels structure
650 _afranchising
650 _alogistics
650 _amarketing channels
650 _aretailing
650 _asupply chain management
650 _awholesaling
700 _aAnderson, Erin
700 _aAnsary, Adel I.
700 _aStern, Louis W
942 _2Dewey Decimal Classification
_cBK
999 _c12525
_d12525