000 01393nam a2200445Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788120337275
041 _aeng
082 _a658
_bCHA
100 _aChaturvedi, Mukesh
245 0 _aManaging innovation and new product development : concepts and cases
_cby Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul
260 _aNew Delhi:
_bPHI Learning Pvt., Ltd.
_c2009
300 _axix, 271 p., ind
_c24 cm x 16 cm
365 _aINR
_b275
650 _acellular connection
650 _adiffusion of innovations
650 _aeconomic analysis
650 _aevaluation of products
650 _ahealth is wealth
650 _aindian passenger car market
650 _ainnovation management
650 _ainnovations management process
650 _aintegrated approach
650 _amajor challenges
650 _amanaging innovation in services
650 _anew product development
650 _anew product ideas
650 _aproduct launch
650 _arefrigerator industry
650 _areview questions
650 _ashampoo market
650 _asoap opera
650 _atelevision dhamaka
650 _atest marketing
650 _awashing machine market
700 _aAseem Kumar
700 _aRahul, Manmohan
942 _2Dewey Decimal Classification
_cBK
999 _c12532
_d12532