000			01097nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0256204640
041			_aeng
082			_a658.9 _bBER
100			_aBernhardt, Kenneth L.
245		0	_aCases in marketing management _cby Kenneth L. Bernhardt and Thomas C. Kinner
250			_a7th ed.
260			_aChicago: _bIrwin _c1997
300			_axiv, 665p. _c24 cm x 19 cm
365			_aINR _b1014.9
490			_aThe Irwin series in marketing
650			_abrand management decisions
650			_acase method
650			_adecision making case studies
650			_adistribution decisions
650			_aethical aspects of marketing
650			_aforcasting
650			_amarketing inormation
650			_amarketing management case studies
650			_amarketing programs
650			_apricing decisions
650			_aproduct
650			_apromotion decisions
650			_apublic policy
650			_astrategy
700			_aKinner, Thomas C.
942			_2Dewey Decimal Classification _cBK
999			_c1254 _d1254