| 000 | 00902nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788120338906 | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bAND |
||
| 100 | _aAndreasen, Alan R. | ||
| 245 | 0 |
_aStrategic marketing for nonprofit organizations _cby Alan R. Andreasen and Philip Kotler |
|
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi: _bPearson Education (Singapore) Pte. Ltd. _c2008 |
||
| 300 |
_axxii, 504p., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b425 |
||
| 650 | _adesigning the marketing mix | ||
| 650 | _adeveloping a customer orientation | ||
| 650 | _amarketing | ||
| 650 | _anonprofit organisations | ||
| 650 | _aorganising and controlling marketing strategies | ||
| 650 | _aorganising resources | ||
| 650 | _astrategic planning | ||
| 700 | _aKotler, Philip | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c12540 _d12540 |
||