000			01048nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a025621476X
041			_aeng
082			_a658.827 _bDUN
100			_aDuncan, Tom
245		0	_aIMC using advertising and promotion to build brands _cby Tom Duncan
250			_a1st ed.
260			_aNew York: _bMcGraw Hill Higher Education _c2002
300			_axxxii, 783p., glos., ind. _c28 cm x 22 cm
365			_aINR _b5011.5
490			_aThe McGraw-Hill/Irwin series in marketing
650			_aadvertising
650			_abrand message
650			_abrand name products
650			_ainternational marketing
650			_ainternet
650			_amarketing communication
650			_amedia characteristics
650			_amedia planning
650			_aplanning
650			_apublic relations
650			_asales promotion
650			_asegmenting
650			_astakeholder
650			_astrategy foundation
942			_2Dewey Decimal Classification _cBK
999			_c1255 _d1255