000			00989nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788120341364
041			_aeng
082			_a659.072 _bADV
100			_aJugenheimer, Donald W.
245		0	_aAdvertising and public relations research _cby Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley and Jerry C. Hudson
260			_aNew Delhi: _bPHI Learning Private Limited _c2010
300			_aviii, 327p., app., ind. _c24 cm x 18 cm
365			_aINR _b295
650			_aadvertising
650			_adata analysis
650			_aonline resources
650			_aplanning and design research
650			_apublic relations
650			_aqualitative research
650			_aquantitative research
650			_aresearch
650			_aresearch methods
700			_aBradley, Samuel D.
700			_aHudson, Jerry C.
700			_aKelley, Larry D.
942			_2Dewey Decimal Classification _cBK
999			_c12553 _d12553