000			00890nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788120346369
041			_aeng
082			_a658.827 _bCHI
100			_aChitale, A. K.
245		0	_aProduct policy and brand management : text and cases _cby A. K. Chitale and Ravi Gupta
250			_a2nd ed.
260			_aNew Delhi: _bPHI Learning Private Limited _c2013
300			_axii, 290p., ind. _c24 cm x 16 cm
365			_aINR _b295
650			_abrand equity
650			_abrand identity
650			_abrand management
650			_alive case studies
650			_apolicy management
650			_aproduct life style
650			_aproduct management
650			_aproduct planning system
650			_aproduct portfolio
700			_aGupta, Ravi
942			_2Dewey Decimal Classification _cBK
999			_c12592 _d12592