| 000 | 00887nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788120346406 | ||
| 041 | _aeng | ||
| 082 |
_a658.87 _bSUD |
||
| 100 | _aSudhakar, G. P. | ||
| 245 | 0 |
_aIntegrated retail marketing communication _cby G. P. Sudhakar |
|
| 260 |
_aNew Delhi: _bPHI Learning private Limited, _c2012 |
||
| 300 |
_axvii, 145p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b175 |
||
| 650 | _abranding store | ||
| 650 | _adirect marketing | ||
| 650 | _amarketing communication | ||
| 650 | _amulti channel retailing | ||
| 650 | _apersonal selling | ||
| 650 | _apositioning retail brands | ||
| 650 | _apublic relations | ||
| 650 | _aretail | ||
| 650 | _aretail advertising | ||
| 650 | _asales promotions | ||
| 650 | _ashopper marketing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c12593 _d12593 |
||