| 000 | 00617nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788120351769 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bTRO |
||
| 100 | _aTrott, Sangeeta | ||
| 245 | 0 |
_aBrand equity : an Indian perspective _cby Sangeeta Trott and Vinod V. Sople |
|
| 260 |
_aNew Delhi: _bPHI Learning _c2016 |
||
| 300 |
_axix, 219p., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b295 |
||
| 650 | _abranding | ||
| 650 | _acase study | ||
| 650 | _amarketing | ||
| 700 | _aSople, Vinod V. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c12626 _d12626 |
||