000			01053nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0273620584
041			_aeng
082			_a658.80722 _bWRI
100			_aWright, Sheila
245		4	_aThe Financial times marketing casebook _cby Sheila Wright
260			_aLondon: _bPitman Publishing _c1997
300			_avii, 231p. _c24 cm x 19 cm
365			_aINR _b1144.1
650			_aadvertising
650			_acase studies
650			_achannels
650			_acommunication
650			_aconsumer behaviour
650			_adirect marketing
650			_adynamics
650			_aEuropean marketing environment
650			_alogistics
650			_amarketing
650			_anew product development
650			_apricing
650			_aproduct
650			_apublic relations
650			_aretailers and wholesalers
650			_asales promotion
650			_asevices marketing
650			_astrategic marketing
942			_2Dewey Decimal Classification _cBK
999			_c1277 _d1277