000 | 00983nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0273651927 | ||
041 | _aeng | ||
082 |
_a658.8101 _bRAN |
||
100 | _aRanchhod, Ashok | ||
245 | 0 |
_aMarketing strategies : a twenty first century approach _cby Ashok Ranchhod, Julie Tinson and Claire Gauzente |
|
260 |
_aEssex: _bPrentice Hall _c2004 |
||
300 |
_axvii, 239, ref. ind. _c25 cm x 19 cm |
||
365 |
_aINR _b |
||
650 | _abuilding brand relationship | ||
650 | _acase studies | ||
650 | _aimplemention marketing strategies | ||
650 | _alearning organisation | ||
650 | _amarketing | ||
650 | _amarketing research | ||
650 | _amarketing strategy | ||
650 | _aorganising for marketing | ||
650 | _asegmentation | ||
650 | _astakeholders | ||
650 | _asustainbility | ||
700 | _aGauzente, Claire | ||
700 | _aTinson, Julie | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1289 _d1289 |