000 00983nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0273651927
041 _aeng
082 _a658.8101
_bRAN
100 _aRanchhod, Ashok
245 0 _aMarketing strategies : a twenty first century approach
_cby Ashok Ranchhod, Julie Tinson and Claire Gauzente
260 _aEssex:
_bPrentice Hall
_c2004
300 _axvii, 239, ref. ind.
_c25 cm x 19 cm
365 _aINR
_b
650 _abuilding brand relationship
650 _acase studies
650 _aimplemention marketing strategies
650 _alearning organisation
650 _amarketing
650 _amarketing research
650 _amarketing strategy
650 _aorganising for marketing
650 _asegmentation
650 _astakeholders
650 _asustainbility
700 _aGauzente, Claire
700 _aTinson, Julie
942 _2Dewey Decimal Classification
_cBK
999 _c1289
_d1289