000 01041nam a2200337Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a027369510X
041 _aeng
082 _a001.4
_bMCG
100 _aMcGivern, Yvonne
245 4 _aThe practice of market and social research : an introduction
_cby Yvonne McGivern
260 _aEngland:
_bPearson Education Limited
_c2006
300 _axx, 553p., bib., ind.
_c23 cm x 17 cm
365 _aINR
_b3128
650 _aattitudes
650 _acollecting qualitative data
650 _acollecting quantitative data
650 _acommunicating and reviewng the finding
650 _adesigning questionnaires
650 _adoing secondary research
650 _aintroducing types
650 _amarketing research
650 _amethodology
650 _aplanning and designing
650 _aresearch
650 _asampling
650 _asocial sciences
650 _awriting the brief and proposal
942 _2Dewey Decimal Classification
_cBK
999 _c1298
_d1298