000 00740nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0275964701
041 _aeng
082 _a659.113
_bMOF
100 _aMoffitt, Mary Anne
245 0 _aCampaign strategies and message design : a practitioner's guide from start to finish
_cby Mary Anne Moffitt
260 _aWestport:
_bPraeger Publishers
_c1999
300 _axi, 204p., ref., ind.
_c23 cm x 15 cm
365 _aINR
_b1030.45
650 _acampaign professional
650 _acommunication
650 _acorporate image
650 _amass media
650 _apublicity
650 _aresearch strategies
942 _2Dewey Decimal Classification
_cBK
999 _c1302
_d1302