000 | 00740nam a2200241Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0275964701 | ||
041 | _aeng | ||
082 |
_a659.113 _bMOF |
||
100 | _aMoffitt, Mary Anne | ||
245 | 0 |
_aCampaign strategies and message design : a practitioner's guide from start to finish _cby Mary Anne Moffitt |
|
260 |
_aWestport: _bPraeger Publishers _c1999 |
||
300 |
_axi, 204p., ref., ind. _c23 cm x 15 cm |
||
365 |
_aINR _b1030.45 |
||
650 | _acampaign professional | ||
650 | _acommunication | ||
650 | _acorporate image | ||
650 | _amass media | ||
650 | _apublicity | ||
650 | _aresearch strategies | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1302 _d1302 |