000 01107nam a2200361Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788126527717
041 _aeng
082 _a658.83
_bJEF
100 _aJeffery, Mark
245 0 _aData driven marketing : the 15 metrics everyone in marketing should know
_cby Mark Jeffery
260 _aNew Delhi:
_bTimes Group Books
_c2010
300 _axxi, 298p., notes., ind.
_c24 cm x 15 cm
365 _aINR
_b575
650 _aagile marketing
650 _acase studies
650 _acustomers are not equal
650 _adecision trees
650 _aessentials
650 _afinance for marketing
650 _ainternet marketing metrics
650 _aloyalty marketing
650 _amarketing budgets
650 _amarketing metrics
650 _amarketing research
650 _amarketingdivide
650 _amathematical models
650 _aradically improve marketing performance
650 _arequirement complexity
650 _ashaping perception
942 _2Dewey Decimal Classification
_cBK
999 _c13026
_d13026