000			01706nam a2200589Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788126534722
041			_aeng
082			_a658.802 _bLIN
100			_aLinoff, Gordon S.
245		0	_aData mining techniques : for marketing, sales, and customer support _cby Gordon S. Linoff and Michael J. A. Berry
250			_a3rd ed.
260			_aHoboken: _bJohn Wiley and Sons Ltd. _c2011
300			_axl, 847p., ind. _c24 cm x 18 cm
365			_aINR _b679
650			_aartificial neural networks
650			_aattrition model
650			_abusiness
650			_abusiness goals
650			_acase study
650			_achi-square test
650			_aclassic statistical techniques
650			_aclusters
650			_acommunication channel
650			_across-selling
650			_acustomer acquisition
650			_acustomer lifecycle
650			_acustomer relationship management
650			_adata mining
650			_adata mining methodology
650			_adata processing
650			_adata warehousing
650			_adecision trees
650			_adirect marketing campaigns
650			_ahistograms
650			_ahypothesis tesing
650			_ak-medians
650			_alinear regression
650			_amarket basket
650			_amarketing
650			_aMBR
650			_anetwork topologies
650			_aprediction models
650			_aprofiling models
650			_aretention
650			_asocial marketing
650			_atime series
650			_avariance standards daviation
700			_aBerry, Michael J. A.
942			_2Dewey Decimal Classification _cBK
999			_c13046 _d13046