| 000 | 00762nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788126536177 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bMOR |
||
| 100 | _aMorgan, John | ||
| 245 | 0 |
_aBrand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition _cby John Morgan |
|
| 260 |
_aNew Jersey: _bJohn Wiley and Sons _c2012 |
||
| 300 |
_axiv, 210p., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b445 |
||
| 650 | _abrand framework | ||
| 650 | _abranding | ||
| 650 | _acelebrity currency | ||
| 650 | _acreation story | ||
| 650 | _ahidden brand advocates | ||
| 650 | _amarketing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13050 _d13050 |
||