| 000 | 01363nam a2200433Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788126548408 | ||
| 041 | _aeng | ||
| 082 |
_a391.00688 _bLEA |
||
| 100 | _aLea-Greenwood, Gaynor | ||
| 245 | 0 |
_aFashion marketing communications _cby Gaynor Lea-Greenwood |
|
| 260 |
_aChichester: _bJohn Wiley and Sons, Ltd _c2014 |
||
| 300 |
_axi, 203p., ref., ind. _c24 cm x 18 cm |
||
| 365 |
_aINR _b627 |
||
| 650 | _aadvertising | ||
| 650 | _aassessing and effectiveness | ||
| 650 | _abusiness communication | ||
| 650 | _acareer opportunities | ||
| 650 | _acelebrity | ||
| 650 | _acommunication in marketing | ||
| 650 | _aconsumer behaviour reviewed | ||
| 650 | _adirect marketing | ||
| 650 | _afashion merchandising | ||
| 650 | _afuture directions | ||
| 650 | _ainternational fashion marketing communications | ||
| 650 | _amarketing strategy | ||
| 650 | _apersonal selling | ||
| 650 | _apower of magazines | ||
| 650 | _apublic relations | ||
| 650 | _aregulatory frameworks | ||
| 650 | _aretail fashion store environment | ||
| 650 | _arich media and infotainment | ||
| 650 | _arole of public relations | ||
| 650 | _atools and media channels | ||
| 650 | _atrade marketing | ||
| 650 | _avisual merchandising | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13084 _d13084 |
||