000 00824nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788126550227
041 _aeng
082 _a658.827
_bYOH
100 _aYohn, Denise Lee
245 0 _aWhat great brands do : the seven brand-building principles that separate the best from the rest
_cby Denise Lee Yohn
260 _aNew Delhi:
_bWiley India Pvt. Ltd.
_c2014
300 _avii, 262p., ind.
_c24 cm x 16 cm
365 _aINR
_b599
650 _abrand as business
650 _abrand name products
650 _abranding
650 _acustomers
650 _agreat brands
650 _amarketing
650 _aselling products
650 _asweat small stuff
650 _atrends
942 _2Dewey Decimal Classification
_cBK
999 _c13090
_d13090