000 00628nam a2200205Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788126551613
041 _aeng
082 _a658.334
_bTAN
100 _aTanner, John F.
245 0 _aAnalytics and dynamic customer strategy : big profits from big data
_cby John F. Tanner
260 _aNew Delhi:
_bWiley India Pvt Ltd
_c2014
300 _axviii, 235p., ind.
_c23 cm x 15 cm.
365 _aINR
_b799
650 _abig data
650 _acustomer relations
650 _arelationship marketing
942 _2Dewey Decimal Classification
_cBK
999 _c13097
_d13097