| 000 | 00681nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788126577125 | ||
| 041 | _aeng | ||
| 082 |
_a658.83 _bMAR |
||
| 245 | 0 |
_aMarketing research _cby David A. Aaker, V. Kumar, Robert P. Leone and George S. Day |
|
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi: _bWiley India _c2019 |
||
| 300 |
_axvii, 610p., glo., ind. _c28 cm x 21 cm |
||
| 365 |
_aINR _b929 |
||
| 650 | _adata analysis | ||
| 650 | _adata collection | ||
| 650 | _amarketing intelligence | ||
| 650 | _amarketing research | ||
| 650 | _anature and scope | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13181 _d13181 |
||