000 00849nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788129110633
041 _aeng
082 _a658
_bBAS
100 _aBasrur, Tanaz
245 4 _aThe art successful event management
_cby Tanaz Basrur
260 _aNew York:
_bRupa and Co.
_c2007
300 _axxii, 290p., ref.
_c21 cm x 14 cm
365 _aINR
_b295
650 _aadvertising through different media
650 _abrand building
650 _abudgeting
650 _acase studies
650 _aevent planning and management
650 _aevent production
650 _amarketing and strategic planning
650 _ameasuring event performance
650 _astrategic growth
650 _atelevision
942 _2Dewey Decimal Classification
_cBK
999 _c13214
_d13214