000			01039nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0304328138
041			_aeng
082			_a659.1094 _bRIJ
100			_aRijkens, Rein
245		0	_aEuropean advertising strategies : the profiles and strategies of multinational companies operating in Europe _cby Rein Rijkens
260			_aLondon: _bCassell _c1992
300			_axiv, 209p. _c24 cm x 16 cm
365			_aINR _b742.21
650			_aadvertising strategies
650			_aApple computer
650			_aClub Mediterranee
650			_aColgate toothpaste
650			_aEurope advertising
650			_aKLM Royal Dutch Airline
650			_aLevi's
650			_aLux Toilet Soap
650			_aMarlboro
650			_aMartini and Rossi
650			_aMercedes-Benz Commercial vehicles
650			_aMiele
650			_aNescafe
650			_aPhilishave
650			_aSeiko
650			_aUnilever
942			_2Dewey Decimal Classification _cBK
999			_c1327 _d1327