000 00655nam a2200217Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788130912691
041 _aeng
082 _a658.8
_bSHA
100 _aShajahan, S.
245 0 _aStrtegic marketing : text and cases, the Indian perspective (with CD)
_cby S. Shajahan
260 _aNew Delhi:
_bViva Books
_c2010
300 _axi, 575p., app., bib.
_c 24 cm x 18 cm
365 _aINR
_b495
650 _abusiness strategy
650 _acustomer analysis
650 _amarketing
650 _astrategic market management
942 _2Dewey Decimal Classification
_cBK
999 _c13280
_d13280