| 000 | 00912nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788130914756 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bKAU |
||
| 100 | _aKaul, Subhashini | ||
| 245 | 0 |
_aExperiential marketing : myths and realities _cby Subhashini Kaul |
|
| 260 |
_aNew Delhi: _bViva Books Private Limited _c2010 |
||
| 300 |
_avi,108p. _c21cm x 14cm |
||
| 365 |
_aINR _b175 |
||
| 650 | _aconsumers as co producers | ||
| 650 | _aexperiential new oferings | ||
| 650 | _aexperiential organizations | ||
| 650 | _ahistorical knowledge of experiential marketing | ||
| 650 | _amyths surrounding experiential marketing | ||
| 650 | _ascope and nature of experiential marketing | ||
| 650 | _aturning to experiential marketing | ||
| 650 | _aunderstanding the experiential consumer | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13289 _d13289 |
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