000			00815nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a03047014322
082			_a659.1 _bHOW
100			_aCooper, Alan (ed.)
245		0	_aHow to plan advertising
250			_a2nd ed.
260			_aLondon: _bCassell _c1997
300			_axvii, 202p., notes, ref., ind. _c24 cm x 17 cm
365			_aINR _b850 _d00
541			_d2000-01-21
650			_aaccount planning
650			_acampaign evaluation
650			_acommunication in indusries
650			_acreative brifes and briefing
650			_acreativity requirements
650			_adevelopment research
650			_amedia planning
650			_aplanning context
650			_aroles of advertising
650			_astrategic development
942			_cBK _2ddc
999			_c1331 _d1331