000			01123nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788131209890
041			_aeng
082			_a658.872 _bMIC
100			_aMichael, Alex
245		0	_aMobile marketing : achieving competitive advantage through wireless technology _cby Alex Michael and Ben Salter
260			_aNew Delhi: _bElsevier India Pvt. Ltd. _c2007
300			_axi, 237p., app., ind. _c23 cm x 15 cm
365			_aINR _b325
650			_aadult contact
650			_aadvertising models
650			_abrand awareness
650			_abudgeting and planning
650			_acase studies
650			_acommunication in marketing
650			_aM commerce
650			_amarket leadership
650			_amobile generations
650			_amobile spam
650			_aSMS promotion
650			_atarget marketing
650			_atelemarketing
650			_aWAP and mobile internet
650			_awireless revolution
650			_awireless technology
700			_aSalter, Ben
942			_2Dewey Decimal Classification _cBK
999			_c13372 _d13372