000			00806nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788131418789
082			_a658.82 _bDYN
100			_aGhose, Amitabha (ed.)
245		0	_aDynamics of sports marketing
260			_aHyderabad: _bThe Icfai University Press _c2008
300			_ax, 164p., ind. _c23 cm x 16 cm
365			_aINR _b375 _d00
541			_d2009-03-24
650			_abrand management
650			_abranding
650			_abusiness
650			_acase studies
650			_aONGC
650			_arevenue
650			_arugby
650			_asponsorship
650			_asports
650			_asports celebrity endorsement
650			_asports consumption
650			_asports merchandising
650			_awomen
942			_cBK _2ddc
999			_c13412 _d13412