000			00722nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788131419250
082			_a659.1 _bADV
100			_aIpe, Mary (ed.)
245		0	_aAdvergaming and ingame advertising : an introduction
260			_aHyderabad: _bThe ICFAI Univeristy Press _c2008
300			_av, 229p., ind. _c23 cm x 16 cm
365			_aINR _b425 _d00
541			_d2008-07-31
650			_aadvergaming
650			_aadvertising
650			_abranding through mobile advergaming
650			_acontemporary game culture
650			_aemerging role
650			_agame ads
650			_agaming
650			_aIAB in game advertising
942			_cBK _2ddc
999			_c13414 _d13414