000			00966nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788131420164
082			_a659.1094 _bCAS
100			_aJohn, Doris Rajakumari (ed.)
245		0	_aCase studies on advertising strategies : trends and practices
260			_aHyderabad: _bThe Icfai University Press _c2008
300			_avii, 369p. _c25 cm x 20 cm
365			_aINR _b1000 _d00
541			_d2009-03-24
650			_aAbsolut
650			_aBenetton
650			_aBMW
650			_aCelebrex
650			_aChina
650			_aCoca-Cola
650			_aconsumer advertising
650			_aemerging trend
650			_afilms
650			_aglobal advertising industry
650			_aGoogle
650			_amobile phones
650			_aOmega
650			_aonline advertising
650			_apolitical advertising
650			_aVioxx
650			_aWendy
650			_aYahoo
942			_cBK _2ddc
999			_c13419 _d13419