000 00810nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788131506622
041 _aeng
082 _a302.231
_bEAS
100 _aEastman, Susan Tyler
245 0 _aElectronic Media programming strategies and practices
_cby Susan Tyler Eastman and Douglas A. Ferguson
260 _aNew Delhi:
_bCengage Learning India Private Limited
_c2006
300 _a439p., bib., ind.
_c24 cm x 18 cm
365 _aINR
_b0
650 _aaudience research
650 _aboradcast television
650 _acable, satellite and online strategies
650 _aelectronic media
650 _aprogramming
650 _aradio
700 _aFerguson, Douglas A.
942 _2Dewey Decimal Classification
_cBK
999 _c13445
_d13445