000 01114nam a2200397Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788131717431
041 _aeng
082 _a658.8
_bCOU
100 _aCoughlan, Anne T.
245 0 _aMarketing channels
_cby Anne T. Coughlan [et al.]
250 _a7th ed.
260 _aNoida:
_bDorling Kindersley (India) Pvt. Ltd
_c2009
300 _axx, 564 p., ind.
_c24 cm x 18 cm
365 _a
_b
650 _achannel analysis
650 _achannel coordination
650 _achannel design
650 _achannel institutions
650 _achannel marketing
650 _achannel power
650 _afranchising
650 _agap analysis
650 _amarketing channel policies
650 _aretailing
650 _astrategic alliance
650 _asupply chain management
650 _avertical integration
650 _awholesaling
700 _aAnderson, Erin
700 _aEl-Ansary, Adel
700 _aNatarajan, R. C.
700 _aStern, Louis W.
942 _2Dewey Decimal Classification
_cBK
999 _c13547
_d13547