000 | 01114nam a2200397Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9788131717431 | ||
041 | _aeng | ||
082 |
_a658.8 _bCOU |
||
100 | _aCoughlan, Anne T. | ||
245 | 0 |
_aMarketing channels _cby Anne T. Coughlan [et al.] |
|
250 | _a7th ed. | ||
260 |
_aNoida: _bDorling Kindersley (India) Pvt. Ltd _c2009 |
||
300 |
_axx, 564 p., ind. _c24 cm x 18 cm |
||
365 |
_a _b |
||
650 | _achannel analysis | ||
650 | _achannel coordination | ||
650 | _achannel design | ||
650 | _achannel institutions | ||
650 | _achannel marketing | ||
650 | _achannel power | ||
650 | _afranchising | ||
650 | _agap analysis | ||
650 | _amarketing channel policies | ||
650 | _aretailing | ||
650 | _astrategic alliance | ||
650 | _asupply chain management | ||
650 | _avertical integration | ||
650 | _awholesaling | ||
700 | _aAnderson, Erin | ||
700 | _aEl-Ansary, Adel | ||
700 | _aNatarajan, R. C. | ||
700 | _aStern, Louis W. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c13547 _d13547 |