000			02001nam a2200529Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788131727997
041			_aeng
082			_a658.8 _bHOL
100			_aHolley, Graham
245		0	_aMarketing strategy and competitive positioning _cby Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud
250			_a4th ed.
260			_aPrentice Hall International: _bPearson Education Limited _c2009
300			_axviii, 614p., ind., ref. _c24 cm x 18 cm
365			_aINR _b525
650			_achanging market environment
650			_acompeting through innovation
650			_acompeting through superior service and customer relationships
650			_acompeting through the new marketing mix
650			_acompetitive market analysis
650			_acompetitive positioning strategies
650			_acompetitor analysis
650			_acorporate social responsibility
650			_acreating sustainable competitive advantage
650			_acustomer analysis
650			_aforecasting future demand and market requirements
650			_aidentifying current and future competitive positions
650			_aimplementing the strategy
650			_amarket led strategic management
650			_amarketing management
650			_amarketing strategy
650			_asegmentation and positioning principles
650			_asegmentation and positioning research
650			_aselecting market targets
650			_astrategic alliances and networks
650			_astrategic customer management
650			_astrategic customer management
650			_astrategic marketing planning
650			_astrategy implementation and internal marketing
650			_atarget marketing
650			_atwenty first century marketing
650			_aunderstanding the organisational resource base
700			_aNicoulaud, Brigitte
700			_aPiercy, Nigel F.
942			_2Dewey Decimal Classification _cBK
999			_c13578 _d13578