| 000 | 01169nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788131730126 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bLIG |
||
| 100 | _aLightg, Larry | ||
| 245 | 0 |
_aSix rules for brand revitalization : learn how companies like McDonald's can re- energing their brands _cby Larry Light and Joan Kiddon |
|
| 260 |
_aNoida (U.P.): _bDorling Kindersley (India) Pvt. Ltd. _c2010 |
||
| 300 |
_axx, 218p., ind. _c22 cm x 15 cm |
||
| 365 |
_aINR _b375 |
||
| 650 | _abackground to the turnaround | ||
| 650 | _abrand name products management | ||
| 650 | _abranding (marketing) management | ||
| 650 | _aMcDonald's corporation case studies | ||
| 650 | _aproduct life cycle | ||
| 650 | _arealize global alignment | ||
| 650 | _arealizing global alignment | ||
| 650 | _arebuild brand trust | ||
| 650 | _arefocus the organization | ||
| 650 | _areinforce a results culture | ||
| 650 | _areinvent the brand | ||
| 650 | _arestore brand relevance | ||
| 650 | _asix rules of revitalization | ||
| 700 | _aKiddon, Joan | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13582 _d13582 |
||