| 000 | 00774nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788131731017 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bPRI |
||
| 245 | 0 |
_aPrinciples of marketing _cby Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque |
|
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi: _bPearson Education _c2010 |
||
| 300 |
_axix, section wise, app., ref., ind. _c28 cm x 22 cm |
||
| 365 |
_aINR _b575 |
||
| 650 | _aconsumer buyer behaviour | ||
| 650 | _aconsumer markets | ||
| 650 | _amarketing | ||
| 650 | _amarketing strategy | ||
| 650 | _apersonal selling | ||
| 650 | _apricing strategy | ||
| 650 | _aretailing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13586 _d13586 |
||