| 000 | 01420nam a2200373Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788131758090 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bEVA |
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| 100 | _aEvans, Liana Li | ||
| 245 | 0 |
_aSocial media marketing : strategies for engaging in Facebook, Twitter and other social media _cby Liana Li Evans |
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| 260 |
_aNoida: _bPearson Education _c2011 |
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| 300 |
_aviii, 342p., ind. _c23 cm x15 cm |
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| 365 |
_aINR _b525 |
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| 650 | _aabout conversation | ||
| 650 | _aalign offline marketing strategies with social media | ||
| 650 | _abasics of social media | ||
| 650 | _abranding and messaging need to be consistent | ||
| 650 | _achoosing a social media consultant | ||
| 650 | _acreate a social media- friendly pressroom and promote events | ||
| 650 | _adifference between buzz monitoring and audience research | ||
| 650 | _ainternet marketing | ||
| 650 | _aonline social networks | ||
| 650 | _apersonal ethics matter | ||
| 650 | _aplan social media policies for company employees | ||
| 650 | _asharing with others is key | ||
| 650 | _asocial media | ||
| 650 | _asocial media fits into the online marketing picture | ||
| 650 | _asocial media from the inside out | ||
| 650 | _aunderstanding each community | ||
| 650 | _ayoutube is the second largest search engine | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c13607 _d13607 |
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