000			00860nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0321046447
041			_aeng
082			_a658.827 _bLIL
100			_aLilien, Gary L.
245		0	_aNew product and brand management : marketing engineering applications (with CD) _cby Gary L. Lilien and Arvind Rangaswamy
260			_aMassachusetts: _bAddison Wesley Educational Publishers, Inc. _c1990
300			_aviii, 150p., ind. _c26 cm x 20 cm
365			_aINR _b843.5
650			_abrand management
650			_acase
650			_aForte Hotel Design
650			_aGE
650			_aHDTV
650			_aJohnson Wax
650			_amarketing engineering
650			_aPDA
650			_aproduct
700			_aRangaswamy, Arvind
942			_2Dewey Decimal Classification _cBK
999			_c1361 _d1361