| 000 | 00912nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788131760352 | ||
| 041 | _aeng | ||
| 082 |
_a658.81734 _bKAS |
||
| 100 | _aKashyap, Pradeep | ||
| 245 | 0 |
_aRural marketing (With CD) _cby Pradeep Kashyap and foreword by Jagdish N. Sheth |
|
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bPearson _c2012 |
||
| 300 |
_axxv, 301p., notes., ind. _c27 cm x 21 cm |
||
| 365 |
_aINR _b450 |
||
| 650 | _acommunication strategies | ||
| 650 | _aconsumer behaviour | ||
| 650 | _adistribution | ||
| 650 | _afuture of rural marketing | ||
| 650 | _amarket research | ||
| 650 | _apricing strategy | ||
| 650 | _aproduct strategy | ||
| 650 | _arural marketing environment | ||
| 650 | _asmall towns | ||
| 650 | _atargeting, segmenting and positioning | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13612 _d13612 |
||