| 000 | 01065nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788131763384 | ||
| 041 | _aeng | ||
| 082 |
_a658.804 _bUSU |
||
| 100 | _aUsunier, Jean-Claude | ||
| 245 | 0 |
_aMarketing across cultures _cby Jean-Claude Usunier and Julie Lee |
|
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi: _bDorling Kindersley (India) Pvt.Ltd _c2011 |
||
| 300 |
_axvi, 479p., app., ind. _c23 cm x 17 cm |
||
| 365 |
_aINR _b7772.88 |
||
| 650 | _across-cultural consumer behaviour | ||
| 650 | _acultural variable | ||
| 650 | _aexport marketing | ||
| 650 | _aintercultural communication | ||
| 650 | _aintercultural environment | ||
| 650 | _aintercultural marketing communications | ||
| 650 | _ainternational business enterprises | ||
| 650 | _alanguage, culture and communication | ||
| 650 | _amarket research | ||
| 650 | _amarketing | ||
| 650 | _asocial aspects | ||
| 650 | _asocial aspects | ||
| 700 | _aLee, Julie | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13622 _d13622 |
||