000			00733nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788131774489
082			_a658.843 _bCAS
100			_aKumar, S. Ramesh (ed.)
245		0	_aCase studies in consumer behaviour
260			_aNew Delhi: _bDorling Kindersley (India) Pvt Ltd., _c2011.
300			_aviii, 270p. _c23 cm x 17 cm
365			_aINR _b325 _d00
541			_d2013-01-03
650			_acase studies
650			_aethnic consumer consulting
650			_aglobal brading
650			_aHimalaya herbal toothpaste
650			_aIndian mass market
650			_aKraft foods
650			_amarketing communication
650			_aMolson Canadian
942			_cBK _2ddc
999			_c13634 _d13634