000			01012nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0324006381
041			_aeng
082			_a658.8 _bLAM
100			_aLamb, Charles W.
245		0	_aMarketing _cby Charles W. Lamb, Joseph F. Hair and Carl McDaniel
250			_a5th ed.
260			_aOhio: _bSouth Western College Publication _c1999
300			_axxxi, 773p., app., glos., ind. _c28 cm x 22 cm
365			_aINR _b1122.5
650			_aadvertising
650			_acompetition
650			_aconsumer decision making
650			_ainternet marketing
650			_amanagement
650			_amarketing
650			_amarketing channels
650			_amarketing communication
650			_apricing
650			_aproduct decision
650			_aretailing
650			_aservice
650			_astrategic planning
700			_aHair, Joseph F.
700			_aMcDaniel, Carl
942			_2Dewey Decimal Classification _cBK
999			_c1365 _d1365