000 00902nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9788132105220
041 _aeng
082 _a658.827
_bSAR
245 0 _aStrategic brand management for b2b markets : a road map for organizational transformation
_cby Sharad Sarin
260 _aNew Delhi:
_bSage Publications India Pvt. Ltd.
_c2010
300 _axix, 262p., ind., ref.
_c22 cm x 14 cm
365 _aINR
_b375
650 _abrand communications
650 _abrand name products management
650 _abranding
650 _abranding India
650 _acreating corporate brands
650 _afuture challenges
650 _aholistic brand management
650 _amanagement India
650 _aproduct management
650 _athinking about B2B brands
942 _2Dewey Decimal Classification
_cBK
999 _c13666
_d13666