000 | 00902nam a2200277Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9788132105220 | ||
041 | _aeng | ||
082 |
_a658.827 _bSAR |
||
245 | 0 |
_aStrategic brand management for b2b markets : a road map for organizational transformation _cby Sharad Sarin |
|
260 |
_aNew Delhi: _bSage Publications India Pvt. Ltd. _c2010 |
||
300 |
_axix, 262p., ind., ref. _c22 cm x 14 cm |
||
365 |
_aINR _b375 |
||
650 | _abrand communications | ||
650 | _abrand name products management | ||
650 | _abranding | ||
650 | _abranding India | ||
650 | _acreating corporate brands | ||
650 | _afuture challenges | ||
650 | _aholistic brand management | ||
650 | _amanagement India | ||
650 | _aproduct management | ||
650 | _athinking about B2B brands | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c13666 _d13666 |